Your photography is very well established and you have a steady stream of income from multiple clients. Yet there is always scope for growth and improvement. It is essential to find new ways to grow. The right thing to do to leapfrog into the next stage of your commercial photography business is to scale up.
In this post we will see, how building pricing packages will help you scale your commercial photography business to new heights
- What is a tiered pricing package ?
- Why is it important and more relevant now in photography ?
- What are the factors to consider in building your pricing package ?
What is a tiered pricing model ?
In simple terms, tiered pricing model is bundling your features & services and charging one price. This is a common practise in many online businesses where users get the option of choosing from multiple tiered pricing packages. Each of these pricing packages are built with combinations of features and services offered by the service provider under one cost.
Unlike products, services are intangible, that is, services cannot be quantified monetarily. This intangibility makes buying services riskier than purchasing products because clients don’t know what they’re getting until they’ve tried your service.
Tiered pricing packages give your clients some tangibility to justify their purchase decision and get a clear sense of value for the money that they pay. It productises your service and breaks the psychological barriers and also provides a professional outlook to your photography business.
Why is it important and more relevant now in photography business ?
With the advent of digital photography, the number of people getting into photography as a career option is growing steep and rightfully so. The entry barriers to commercial photography is low. There are two major factors that decide how well a photographer can stand-out among the crowd:
- The photographer's experience, craft and creativity
- How easy it is for the clients to reach the photographer
The first point is self-explanatory and it is obvious that the craft and creativity is very essential to stay profitable in this business. But it is also equally important to be easily accessible for bookings. Building custom pricing packages for your business does precisely that. Customers get clarity by looking at your portfolio & packages and book your services on the package that matches their requirements. This is a win-win situation for both your business and prospective clients as it is hassle-free and quick.
What are the factors to consider in building your pricing package ?
Commercial photography spans across multiple genres and each genre has different factors contributing to the price. For example, a genre such as wedding photography could involve services like traditional still photography, candid photography, traditional videography, additional lighting, use of equipments such as drone, post processing, deliverables, expedited delivery and a few more. A good pricing package must take into consideration all these factors to be able to set the right expectations and maximise the conversion rate.
And to be able to get maximum bookings, your pricing package must be carefully curated based on common user requirements in the particular genre and priced competitive to the market standards.
How Pickle assists you in building your package?
As a bonus to this article, we see how Pickle lets you build custom tiered pricing packages for your photography business. The Pickle package builder enables you to choose from a list of genres and services that are very specific to commercial photography. You can then choose factors such as crew member size, duration of shoot, deliverables and more. You can simultaneously see your package getting built as you choose from the options. We also provide you with suggestions about industry standard pricing but you have absolute liberty to decide your package cost. Everything about the builder is customisable. Above all, you can build any number of such packages absolutely for free.
Click here to know more of how to build your pricing package with the pickle package builder and scaling up your business.
